Communication best practices
How to promote your Unboared events to attract more people and build customer loyalty.
Create recurring events
The best way to engage your customers is to establish a regular appointment. Pick a fixed day and make your game night a weekly event.
For example: "Join us every Friday at 8 PM for game night!"
Organize tournaments! Over the course of a month, hold qualifiers each week, then a grand finale at the end of the month. It's an excellent way to build loyalty and keep players coming back.
Invest in physical signage
Table tents, posters at the entrance: make your event visible to everyone walking by. A QR code on a table tent works really well -- people scan it out of curiosity.
Promote on social media
- D-2: announce the event with an eye-catching image or video
- D-1: follow up with a reminder
- During: post live stories
- After: share results, photos, and highlights
Don't want to make your own visuals? Our communication kit has ready-to-post videos and images in the right formats, with an empty frame for your venue name and the day of your game night. It is free and included in your subscription.
Film your own game nights
Thirty seconds shot on a phone — your customers playing and laughing — is the content that fills a room, and no designed visual replaces it, ours included. Post it as it is, with a trending sound.
Offer a corporate package
Corporate venue hire is a significant market. Offer a package that includes Unboared entertainment: afterworks, team buildings, client events.
Bring in influencers
Reach out to local micro-influencers (5k-10k followers) and invite them to an event in exchange for a drink. They'll be happy to share the experience on their channels.
Encourage sharing
Many players like to take a photo of their score. Encourage them to post on social media, tagging your venue and using your hashtags.
Feature it on your website
Add a section to your website mentioning your Unboared events. It's an extra selling point for people looking for a venue for their night out.